Finca la Florida

There's a new kid on the block. This wonderful Colombia comes from Finca la Florida, a small farm in the Huila region owned and operated by Gilberto Rojas.


Gilberto is quite an innovative farmer and you can taste it in his coffee. He is very meticulous with both his picking and processing to ensure top quality. Gilberto and his son process all coffees themselves in order to ensure everything is consistent. He rakes the parchment every few hours in the drying bed to achieve even drying and perfect water activity. This coffee is very versatile, making great espresso and filter coffee.

When we drink this coffee we think of...
honeycomb, raisin, red apple

Region: Huila
Varietals: Yellow and Red Colombia
Elevation: 1700 masl
Processing: Washed
Traceables: Non-Certified Organic

Welcome to the newest, hottest blog series we will be doing: How To Do A Brew. Each post will cover a different brew method and before you know it, dear reader, you will be a coffee brewing virtuoso, wowing friends, family, and loved ones with your prowess and knowledge. 


The Pour Over

Now a symbol of third-wave coffee culture, the pour over was invented over 100 years ago in Germany by Amalie Auguste Melitta Bentz. This brew method generally results in a more tea-like cup of coffee and is a great way to taste the nuances of a particular bean. The following is meant to be used with a Hario V60 Dripper and is by no means the definitive pour over brewing protocol. There are hundreds of different permutations and many different brewing implements, each with their merits. This is more of a starting point, from which you can tweak your daily brew to best suit your tastes. Have fun!

You will need:

  • A pouring device that allows you to pour very small amounts of water very slowly (gooseneck kettles are great for this, but with a steady hand most things will work)
  • A Hario V60 Dripper
  • Filters
  • 200° F water (or if you don't have a thermometer let it boil and then cool for about a minute)
  • 19 g of coffee
  • A kitchen scale
  • A grinder

Brew Method:

  1. Take your filter and place it in the V60, rinse thoroughly with hot water (this step ensures that no papery taste from the filter make it into your cup of coffee and also heats the V60 assisting in optimal extraction).
  2. Place your V60 on top of the vessel you are brewing into (cup/carafe) place on scale.
  3. Weigh out 19 g of coffee. Grind to your typical slightly finer filter grind setting, the coffee ground should resemble coarse sand.
  4. Add the ground coffee to the V60 and tare the scale to read zero.
  5. Start your timer and pour approximately 38 g of water over the grounds, gently stir the coffee, aim for even saturation, and allow to sit for 40 seconds.
  6. After 30 seconds, slowly add more water to the centre of the V60, pouring in a slow circular motion until the scale reads 310 g.
  7. Total brew time should take between 3 - 3.5 minutes. If you find your brew is taking longer, coarsen your grind; if less than 3 minutes, take your grind finer. 
  8. Now drink that stunning brew and revel in your pour over bad-assery. Drop kettle, walk off stage. Ok, maybe don't do that, but definitely imagine how cool you would look if you did.


It's official. Your friends at Social Coffee are now retailing Slayer Espresso machines. These things are gorgeous AND they make some of the best espresso we've ever tasted. We'll soon have a showroom to showcase these beauties so keep an eye and an ear out...

This past week we had the good fortune of receiving 21 (!) different samples from Geisha Village. Geisha Village is a coffee farm in Ethiopia that produces some of the most sought after and costly coffee in the world. After sample roasting and cupping all 21 different lots we can certainly say it is some special coffee. It's not the kind of coffee you drink every morning, because it would likely bankrupt you, but treat yourself if you ever come across it sometime. You won't regret it.

What an honour. Social Coffee Roasters were given the distinct honour of being selected as Secret Sip Coffee Club's secret May roaster! Secret Sip Coffee Club is a Canadian coffee subscription program that sources the finest beans from a different Canadian micro-roaster each month. This surprise roaster's coffee then gets shipped to their subscribers doorsteps. How exciting. Check out what they do here: We had a blast working with them. They're just a bunch of coffee lovers spreading the Canadian caffeine gospel. What caffeine fiend can't get behind that?